A news aggregator that learns about your world before you do.Branding & Identity
Public is an Italian-owned media company that blends data and news feeds to bring you the most relevant information catered to your interests. Nothing but the facts. We were asked to create an identity that referenced old Italian newspapers, but also ushered in a more defiant and versatile tech brand.
We created a design system that shares many components - type and color respectivaly - with the products interface. Public™ is purely an online service which is why we felt strongly about tying the design to their product. This also meant establishing a system of icons, notes, and support materials when Public is referenced in another publication.