A smart service to help you monitor your skin with your doctor.UX/UI, Product Design, Branding Launch Site →
The fine folks at ECD-Network approached us to conceptualize their idea for a cross-device platform between doctors and patients that makes monitoring skin changes easier. It’s a noble idea, where dermatologists and physician’s offices are burdened with long waits and waitlists. The idea is simple - keep a database of your skin. Any changes are documented and monitored using the innovative tracking software. If there is a problem, your doctor is aware of it and you can get it fixed. This worked on three principles - early detection, prevention, and education.
Our first task was crafting an identity for SkinIO™. Since this product had mostly a digital presence, we focused on making it a palpable digital brand. We loved the idea of pairing illustrated skin texture and human skin hues into the design system. This seemed like an obvious choice, but we also noticed it helped create a distinguishable pattern and began to form an offline personality as well.
The identity phase went quite smoothly. We felt we had created a clean, almost sterile, color palette highlighted by a bright peach color as the primary color. From there, the iconography was inspired by hospital signage.
The product is anchored in its camera technology. The team had employed experts to craft the best way to “detect” skin changes over a period of time. We knew building the product around this was the obvious choice. Setting up guidelines for taking the images was crucial for both doctors and patients at home.
We separated the body into regions, and photos were grouped within these. From here, we would create a historical timeline of your skin. Changes would be recorded, and changes would be flagged. This would notify your doctor, who could then set up an appointment with you.
The main challenge was how to involve doctors, but not have them rely on the application. They are a busy breed, and we knew SkinIO™ would make their lives easier, but not allowing patients to pester them over small nuances was a big UX priority for us. We solved this by limited the two-way communication between the two parties. Patients can flag and comment on issues they see, but only the doctor can actually act upon the request. This will allow them to tackle their notifications all at once and not feel as though they are in constant communication with their patients. This is very important when a doctor has over 5,000 patients.
We felt the best way to inform the user of their skin health was through detailed statistics including detections, image frequency, and even a local UV index. These statistics would update the more you use SkinIO™, and help predict arising skin issues. This data is available on all devices. This could then be used to educate doctors on trends. An extremely valuable tool that could ultimately save lives.